Digital distribution sucks!

[SamuelRSmith]

@superchunk

I actually bet that Madden's business model will change with the development of DD.

Offering the base version of the game for cheap (like, perhaps, £30 instead of £40-£50), and then having the yearly updates for £5-£10 a pop. However, the base version also increases each year with graphical updates and such.

Basically, it allows people who would only buy a Madden/Fifa/Rugby/Tiger Woods/etc every couple of years the ability to keep their games up-to-date with all the teams, league tables (I don't know much about sport). True fans of the franchise, who still want the latest and greatest version of the game can still go out and buy the new base version.

Releasing, say, a £5 update per quater could milk an extra £25 per year out of someone who would usually just want the base copy of the game every couple of years.

It would also mean that EA wouldn't have to spend millions each year trying to reinvent a game based on the same set of rules to warrant consumers to upgrade to the latest version.

Sorry if that was hard to read.

And, yes, Superchunk, my post had very little to do with your one, but "Madden" just spurred me on to post this.