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Journalists are lazy and video game journalists probably loathe the effort required to write 1000 words every few days.
Why else do you think GTA4, SMG, etc get the same reviews? It's coz they are lazy and they copy ideas from each other



“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.