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Considering that the adoption of the BR has been faster than the adoption of the DVD which was arguable a far superior upgrade in quality from the VCR than the BR is to DVD, I think BR market share is doing fine.

Ignoring all the Sony BS about 50% market share by xmas 2008, the amount of public interest and manufactorer support has been very positive. That being said, there is no reason to adopt BR at this stage unless you have a HDTV.