Zones on 28 September 2008
Nope, it wasn't real, and after the prese conference, he mentioned something like it was the third FF game from Square or whatever.
Just like you said, he most probably hoped to make himself trustworthy by betting that Sony would announce a big game and later to tell us "I told you so".
There was a similar stuff going on PlayStation Lifestyle website which keeped people's hope high, until it was later confirmed to be nothing more than a huge lie.
