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Personally, I'd say Lair and Heavenly Sword ...

Both of these games have been in development for a long time and had a massive ammount of resources thrown at them (which means their costs are high), are new IPs in genres which are not typically amazingly popular, there are no major sequels to games being released on the PS3 around the same time as these games, and the PS3's userbase is too small to make up for these shortcommings on brute force alone.