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WoW is a monster, and isn't a good basis for comparison. The game doesn't need to come close to WoW's numbers to be considered successful. If they can maintain ~300k subscriptions, they should be okay - and it looks like they'll do that easily. 1 million+ subscriptions would be huge; if they hit numbers like that, the game will be a major cash cow. Personally, I expect somewhere between 500k and 700k subscriptions when things settle down. (Keep in mind, boxes sold at retail and long-term subscription numbers aren't the same thing.)