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Okay I'll take a stab at this. We are talking for the holidays right?

Wii: There was no magical stockpile. Nintendo did not increase production like they wanted and people flock to buy 360's and PS3's.

360: The obvious is that Halo fails to move as many systems as predicted and the media starts running with broken 360 stories during the holidays.

PS3: Lair and Heavenly Sword sell poorly. PS3 loses MGS4 as an exclusive.