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A game like this will not have much in the way of front loaded sales because it can hardly be considered a highly anticipated title. This (of course) doesn't mean the game couldn't see strong sales over time but it would probably require both a very strong word of mouth and conventional advertizement campaign. Hypothetically speaking Boogie could hover at 10,000 to 20,000 sales and (over a long enough time frame) this could add up to it being a million seller.

The question in my mind isn't so much whether it is possible as much as whether EA (who generally gets instant success) is willing to take this approach and whether the quality of the game is high enough to justify the expense.