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10 year plan is a myth. It is just Sony PR spin. I say lifespan of PS3 will be cut short due to it not being the market leading console. 7 to 8 years is maximum lifespan for PS3. PS3 is not a PS2 in regards to sales.

360 will last 5 to 6 years.

Wii will last 9 to 10 years.