In terms of branding, GT has been built up to the point that it is the premiere driving franchise, with direct ties to the automotive industry.
GT has helped build the image of various makes and models as well as individual builds from aftermarket performance tuning shops.
Professional drivers have been known to use the game as a learning tool to memorize tracks, down to the subtle individual traits (inconsistencies of pavement to trees used as guide markers for cornering) of specific tracks necessary for achieving optimal lap times.
Forza is a ballpark range second to GT, but it will always be second, as the Xbox's necessary driving genre response to GT, unlikely to ever achieve the same level of prestige.
At heart, Forza feels more like a driving video game, whereas GT feels like a highly accurate driving simulator (other than GT's bumper car no damage collision physics).
But that is actually something that could be seen in Forza's favor, since too much accuracy and realism can be very frustrating for some.
It's unfortunate that most people play GT with a game pad, rather than a $500-600 Logitech G25 steering wheel/racing bucket/frame simulator seat.
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