Why would they split the profits between the three of them when one player always gets the largest share of the pie? Nintendo has no incentive to share their billions of profits with two other hardware vendors struggling to break out of the red. Sony had no incentive back when they controlled 75% of the console market.
Why cripple your own company's competitive edge and innovation by tying yourself to two other enormous firms who may not be interested in changing the way things are?
"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event." — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.
