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Since PSP appeals primarily to young tech-savvy people it has to deal with the fact that those are also the most likely to pirate software, especially when it's so easy to do.

DS is also easy to pirate games on but since a lot of it's users are older, female or simply less tech-savvy they are not nearly as likely to pirate games. If they were no one were ever buy a Petz game again.

PSP sells a decent amount of hardware. It's the attach rate that's pathetic and that's purely piracy at work.