gebx on 24 September 2008
Makes sense... Its WAYYYY cheaper to target the hardcore target cause you know where to find them.
If you're targeting casual audience you need to advertise on casual mediums. You won't find the casuals on Gamepro.com or watching the Gaming Awards on G4TV or Spike TV.
They're watching Survivor, Grey's Anatomy, C.S.I., Dancing with the Stars. They're going to advertise in family friendly programs that not only have the parents watching but also the kids.
Proud Member of GAIBoWS (Gamers Against Irrational Bans of Weezy & Squilliam)
