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I think fair play laws would get in the way, tbh.

IMO if they could get passed fair play laws, then it would be better to sell the console at around £175, and say that for every game purchased along side the console the console drops 10% of it's price.

This would mean that someone could buy the console and 10 games for £400, not a bad deral (assuming games cost £40). Now, Sony would be happy becuase they would be getting £400 in revenue (say the console would cost around £250 to manufacture = ~ £150 in profit (assuming all games a first party for some reason), bargain hunters will be happy because it's a really good deal, dumbasses will be happy because they think they're getting a free console (assuming they buy the full 10 games), and developers/publishers would be happy because of huge attach rates.

Most consumers would probably only buy 2-3 games on launch and be happy with the discount they get on that (30% off a £175 console = £122.50).