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Yeah I was laughing my ass off at the bunny part too, in a classroom of people not laughing.

People want to watch his work because he's made the 3 highest grossing documentaries of all time. That alone has made him the Spielberg/Beatles of documentaries, and people want to keep an eye on him. He (along with the internet) has started a new golden age of documentary film making, and whether you like him or not, a lot of great new documentaries are coming out that were inspired by his success and his ability to get his messages to the biggest crowds ever. The world needs muckraking.