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http://www.highdefdigest.com/news/show/Hardware/High-Def_Retailing/Memorex/Memorex_Announces_Blu-ray_Player_For_Less_than_$300/2101

Looks like Sony is far more along with Blu-ray prices then we think. A PS3 price drop is a Possibility. If this company can sell a blu-ray for 269.99 and still make a profit off each box sony could lower the price 50-100 bucks sometime really soon and still have software make more money then hardware losses.

What do you think?