PS3 finally hits 4 million units SOLD TO CUSTOMERS

[dli2k3]

NJ5 said:

dli2k3 said:

Game_boy said:
If people are buying PS3 as a Blu-ray player, then the attach rate will fall and yet more third-parties will leave, plus Sony makes a large loss on each PS3 sold which wouldn't be brought back in terms of game revenue (I assume games are more lucrative than BD movies at the moment).

The Attach rate doesn't matter. If I am a studio, I would rather sell 400,000 copies with a 0.1 attach rate than 100,000 copies with a 0.8 attach rate.

Talk about missing the point...Of course the attach rate must be considered together with hardware sales, you aren't exactly inventing dynamite here!

Just to make this clear. I often hear HD-DVD backers saying how HD-DVD's attach rate is much better than Blu-ray's, even though sales wise, Blu-ray movies are twice more than HD-DVD. Therefore what I was saying is that if I am a studio and plan to back a format. Would I choose the one with stronger attach rate but less sales? or the one with lower attach rate, but more sales? And it's obvious to me that attach rate shouldn't matter because in the end, the studio's revenu is based on total copies sold. So what if there are 1 million HD-DVD players out there with an attach rate of 0.8? It's still better to back the 5 million BD player with an attach rate of 0.4.