Just to add- DRM, or at least the implementation of it used by EA, has nothing to do with preventing piracy. Piracy is just the excuse to foist it on people.
It's there to prevent you selling the game on by tying the game you bought to a customer profile. No one is going to buy a game second hand which might potentially have no activations left, as it's unlikely that you'll get any more activations unless you can produce a valid receipt for the game.
EA don't make money from the second hand market and would rather everyone rented their games. The PC is just a testing ground for this at the moment, the consoles will be next, and the protests we make now will be as nothing when little Johnny finds he can't sell his copy of FIFA 2011 on. It is time to make a stand though- don't buy these games and don't pirate them, but do take a few minutes to write or EMail EA and tell them exactly why you won't be parting with your money.
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