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Gears of war 1 adverts were rampant in the UK during december 2006 and "that" mad world themed advert was brilliant.......... If gears of war 2 gets the same kind of exposure that Gears of war 1 did in the UK then its gonna sell HUGEEEEEEEEEEEEEEEE , Uk is already a strong market for the 360 and with Gears of war 2 and Left 4 Dead thats bound to continue