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mysticD said:
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2003/08/15/BU190365.DTL

Microsoft and Nvidia dispute.
Essentially Microsoft could not get Nvidia to lower the cost of GPU that couple with then high cost of HDD let them to prematurely end Xbox.

Thanks for posting the link. I was aware of this but too lazy to go searching. MS definitely learnt the hard way about this.