http://buttonmasher.co.nz/2008/09/18/gears-of-war-2-partners-with-demon-energy-drink-prizes-and-discounts-result/
Gears of War 2 Partners with Demon Energy Drink - Prizes and Discounts Result
Microsoft and Demon Energy Drink are teaming up to run a promotion at the launch of Gears of War 2. The promo will include limited edition Demon Energy Drink cans and bottles as well as a competition to win the first copies of Gears of War 2 in the world. But that’s probably not the best part, if you buy a limited edition Gears of War themed can and take it in to your local Harvey Normans before the 7/11/08 and you will get $10 off the price of your pre-order.
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Halo 3 got a brand new flavor of Mountain Dew, and now Gears is getting promotional energy drinks. I don't know if this will generate the same kind of buzz as Halo did, but i still think it's interesting to see different forms of game promotion. Some will say it's over the top and unnecessary, but whatever.
