Ok, I found the reason for the beat down.
http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aa5W7NIdymW0
Sony Shares Fall After Goldman Sachs Cuts Rating to `Neutral'
By Hiroshi Suzuki
Sept. 18 (Bloomberg) -- Sony Corp., the world's second- largest maker of consumer electronics, fell to a five-year low in Tokyo trading after Goldman, Sachs & Co. cut its investment rating on the stock.
Sony declined 7.3 percent to 3,320 yen as of 9:22 a.m. on the Tokyo Stock Exchange, headed for the lowest close since June 2003. The benchmark Nikkei 225 Stock Average fell 3 percent.
Goldman yesterday reduced its investment rating to ``neutral'' from ``buy.'' Sony's share-price estimate was cut 20 percent to 3,700 yen from 4,600 yen.







