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Gamerace on 17 September 2008
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You guys have no imagination.

Let's face it, if Apple launched the Wii (a very Applisque console already) instead of Nintendo it'd be leading this generation. It wouldn't be as strong as it is currently since it'd lack Nintendo's built in (albeit small) fanbase but assuming Apple had conceived of the Wii series along with the Wii, it'd would have a similar game library to what the Wii has now. Few games were originally made for Wii since no one thought it would be successful so it started much like an Apple Console would - with limited support. Except Apple wouldn't have to deal with the 'Only Nintendo games sell on...' mentality so they'd likely have even better 3rd party support at this point than Nintendo does with Wii.

Also Apple is ALREADY getting 3rd party support for i-phone games (which are selling well). So that argument is flawed.

It would be stupid for Apple to target the core gamer anyway. Sony & MS are already having a bloodletting over that crowd. What they could do is expand the market even more than Nintendo is doing and in that respect no one would be better positioned than Apple.

No one expected Apple to get into music - now they are the leaders.

No one expected Apple to get into communications - now they are a major player in that market too.

Will Apple get into gaming (more than with i-phones)? Who knows?! But if they do expect them to come in from a unique angle and target a different set of people than Sony & MS (although they may steal some of those too). In fact I'd expect most people on sites like this would whine 'It's not a TRUE game system' and be partly right.

Nor will they go in with MS & Sony's strategy of selling systems at a loss. They will sell them at a profit (no doubt a good profit) but make their system so compelling for multiple reasons and overall 'coolness' that people will be willing to pay the asking price (which will drop in time anyway).

If done right they can sit in 2nd, 3rd or even last place and make a profit (like the Gamecube) but they'll be gunning for 1st and I wouldn't underestimate Steve Jobs.