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when sony entered the market there was some really bad competition...
this competition is fierce. sure they can learn from ms' mistakes but, i'm sorry no, not with nintendo.
A big selling point actually for nintendo is the color and size. They did a lot of research in coming up with the design, and it fits some of the exact same reasons why ipod, imac were so popular.
Form over function is a huge thing when it comes to similar products.
nintendo has both the best form and most innovative function.
Those are both Apple's strongest areas.
In fact I wouldn't have been surprised if some apple people designed the wii and controller.

blue ocean is key to apple success, nintendo capitalized off it already so it's now a red ocean, or for nintendo, a green ocean.