Gamerace on 17 September 2008
If Apple entered the market it'd probably be a a variant of their tv service which would do tv, movies, music and now games.
It would be ubercool and high in demand for casual gamers competing with Wii and outdoing Sony's & MS's attempt to be the be-all system in the living room.
Would Sony leave? No. But I do expect them to never take the loss leading strategy to such lengths again. They'll follow a business model closer to Nintendo's next gen. Even with the GC Nintendo made nice profit.
Strategically, if Apple were to enter it'd be best (IMO) to launch next year and force Sony & MS to go 'next-gen' earlier than they'd like and never be able to recoop money from this gen.
