I like going for achievements, but I don't get obsessed about it. I think they can open up more aspects of the game you wouldn't have tried otherwise and force you to get better at it. Right now I'm running through Madden 09 achievements and one makes you play as the Dolphins. Normally I wouldn't touch the team with a ten yard pole, but I played a very enjoyable game with them trying to adjust my playing style to get 6 rushing TDs.