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Looks like most of you guys missed the point of the ad. It really relates to Apple and things (mistakes) MS has made in the past. If you're interested in it, here is an analysis of it.

http://www.tgdaily.com/content/view/39294/118/

I'm not sure if I agree with all the points of the analysis, but it makes some strong points. It's a vague ad, you can't expect everyone to see it the same way.