The biggest flaw in the methodology of this study is only calling specialty gaming retail outlets, the sort that cater specifically to the core gaming audience. I'd love to see what answers the same study would produce at more mainstream retailers like Wal-Mart, Target, Best Buy, Toys R Us, and so on. You know, the kind of places where "normal people" are more likely to shop.
I think it's really telling that Kotaku, a website that exists only to serve core gamers, believes that using three retailers called "Gamestop", "Gamecrazy", and "Play N Trade" is an accurate reflection of the overall market.
End of 2008 totals: Wii 42m, 360 24m, PS3 18.5m (made Jan. 4, 2008)







