Microsoft 9/19 Euro Price Drop: Desperation or Confidence? Also, effects?

[Dianko]

leo-j said:

DirtyP2002 said:

I guess MS sells the 360 at a pricepoint where they just break even. That is something sony can just dream of right now. MS is doing a great job to get more and more customers and establish the Xbox brand. They will make a profit with software anyway.

 

Surely you didnt know how much money there gaming division lost last quarter? Now that the XBOX 360 is even cheaper, they are likely no longer turning profit on the console.

 I dont see microsoft getting any profit after loosing money last quarter, unless that loss was all on FF XIII.

 

A little piece of information for you: MS doesn't HAVE a gaming division. It's all part of the Home and Entertainment Division which also has such great financial successes as the Zune, and they don't break down which product is making or losing how much money. It's entirely possible that the 360 business is profitable, but the division itself is being bogged down by other failing products.