Moore: Microsoft was “completely fixated on Sony”

[Impulsivity]

duh they were fixated on Sony, is there anyone who has watched Microsofts actions for the last 5 years that hasn't figured that out yet?

They see Sony as a threat, more then any other company outside maybe Apple and Google, to the so called Microsoft "ecosystem".

Sony is an innovative company (as are Apple and Google) that pushes new technologies and the boarder of whats possible. This leads to ideas that push what is possible and those ideas tend to push out the old guard of which Microsoft is king. If the Playstation, for example, recieves more and more media options, eventually there is just no market for a "media PC" and less of a need for a PC with an expensive OS in the first place.

If Sony is able to improve the console market more and more with each generation a huge driver of PC growth will be removed (gaming accounts for a small fraction of total PC purchases, but a high amount of high end PC purchases which is where most of the money is. It's primarily gamers who buy overpriced products like Vista Ultimate).

They knew/know that Sony will push and push that envelope, its just the kind of company its been for decades now. Like Apple and Google it is always looking to that next thing almost to a fault. Nintendo just is not that company. The likelihood of a do everything Nintendo box is very slim. They even have yet to include out of the box DVD functionality in the Wii much less try to turn it into some media powerhouse. Nintendo is in it for highest immediate profit, they don't really seem interested in becoming some kind of Sony type electronics innovator.

Either way if Microsoft succeeds the quality of consoles and the gaming market in general will take a dive just like every market Microsoft takes over. They obviously want to stop taking losses, and they know the only way they will do that is by getting rid of Sony so they can finally jack up the price and extort more money out of developers like they have with their Windows monopoly.

Sony, like Apple, is a better company that makes better products with less staff and less money. Since Microsoft can't ever compete on quality (not once in their existence have they won a battle for a market on quality with anyone) they can sure use that advantage in money.