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Coca-Cola said:
Of course it is a desperate move.
but it is working for McCain, so it might work out very well for Xbox360.

Microsoft is serious about coming in 2nd and maybe catch up to Wii just a little.

LOL no, that won't happen, the Wii has not stolen any of the PS2/XBox crowd, what it has done is tapped onto potential customers that only saw games as something kids and immature guys do as well as kids.
Every girl that I've dated over the past year either has a Wii or wants a Wii, my sister and mom (neither has ever owned a videogame before) want a Wii. There's a finally a Home Console (and a handheld) that appeal to women, little girls and the older crowd.