Why are you guys getting hot and bothered about it?
It's a fact Sony has always used this trick to sell their consoles. We are now approaching 2 years into the ps3 lifespan and there's many people on this very forum clinging on the hopes of Cell powerz that were sold to them and never delivered.
And it's not just the gaming division. I work with pro video equipment and Sony is always using that same trick to sell their gear. They create a good sounding buzzword (Exmor! CineAlta!) and promise the heaven. Sony reps always go the same way "This [product] features the new amazing technology [POWERHADFX/EXMOR/CINEALTA/BRIGHTERA] enabling it to deliver the best image!".
Current-gen game collection uploaded on the profile, full of win and good games; also most of my PC games. Lucasfilm Games/LucasArts 1982-2008 (Requiescat In Pace).
