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deathgod33 said:
either early price cut, or greater profitablity. what would you guys choose if you were head of sony?

Id say price cut, no doubt.

 

There's also this though, yeah they've cut down it's size, but then now they've got to retool their manufacturing process which will cost money/time. I think it's called a menu cost. Plus like someone said, there's still more R&D costs to shrink even more. That, plus Sony themselves stating they're after profitability, makes it likely we wont see a price cut until next year.

Though, I'd still say there's a tiny sliver of hope for a holiday price cut. It would help Sony move more units tremendously, and if they're indeed pushing enough SW to recoup the money lost on each machine, I hope they're thinking longterm enough to go ahead and cut the price.




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