American Numbers up

[Reasonable]

Dianko said:

Reasonable said:
Can someone confirm what days (if any) of reduced price is included in this?

Electronics sell most of their weekly sales on Saturday, with Friday evening contributing well but Monday to Thursday minimal contribution and a little more on Sunday.

Now, if you have an anticipated price cut - i.e. you think most of your potential consumers know about it, then just one Friday/Saturday sales will give you a huge spike.

What I don't know (sitting in Europe) is does this data contain such sales?

If it does contain Friday or Saturday lower price sales then MS need to be worried as that is not enough of a response to bode well for sustained uplift. If not then we won't know effect until next week as really with electronics you need to get the Friday/Saturday sales to see what's really going on.

It does contain it, but electronics selling the most on Saturdays, are you sure thats the same for America. Here, the weekly ads are sent out with the Sunday edition newspapers, so I wouldn't be surprised if the majority of weekly sales in America occur on Sundays. And if that was the case, many people wouldn't have even known about the pricecut that occured on the 5th (a friday) since they wouldn't have gotten the ads advertising the new prices until the 7th (a sunday).

 

It's definately the case in Europe.  In US that used to be the case, but times may have changed... I don't know.  I did some work for Best Buy & Circuit City around 4 years ago and most sales seemed to occur on Saturday then.  In terms of a price cut it depended upon how soon the market knew - i.e. if news only hit Sunday you'd see the first full weekend sales the following weekend.

Basically people tend to buy electronics Friday afte work to have for weekend or most Saturday to have for Saturday evening/Sunday.  The trend was mainly because of time to shop vs being at work coupled with desire to have time with new toys at weekend.

I'll see if I can dig out some of the day-of-week profiles I saw in US back then.