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CAL4M1TY said:
^ Actually, Japanese tend to like anime-esque games, which is probably why FF did so well post 7 when they became more anime-like AND also why RPG's/Gundam Games (any anime game really)/Cell-shaded tend to do better in Japan.

So technically they prefer graphics over gameplay, because a gameplay can be crap so long as it has a brand name attached to the face (thus being graphics) and it'll do well in Japan.

This is the problem with American gamers.  Many of them only want to play games with realistic art styles.  I am not saying I don't mind realistic visual styles, it's just that I don't see why American gamers prefer realistic over anime/cel shaded.  People should realize by now that Halo's art style is quite cartoony compared to say, Call of Duty.