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Reasonable said:
Can someone confirm what days (if any) of reduced price is included in this?

Electronics sell most of their weekly sales on Saturday, with Friday evening contributing well but Monday to Thursday minimal contribution and a little more on Sunday.

Now, if you have an anticipated price cut - i.e. you think most of your potential consumers know about it, then just one Friday/Saturday sales will give you a huge spike.

What I don't know (sitting in Europe) is does this data contain such sales?

If it does contain Friday or Saturday lower price sales then MS need to be worried as that is not enough of a response to bode well for sustained uplift. If not then we won't know effect until next week as really with electronics you need to get the Friday/Saturday sales to see what's really going on.


The price cut took place on a Friday, and this week's numbers should include data from that Friday and the following Saturday.