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Your right. Even games like WoW are getting into achievements, which is being added to the upcoming WOTLK expansion. People enjoy setting goals when gaming. "I am not going to hit the rack until I beat this freaking level". "I will post the highest score on a Live/PSN game". "I will hold the record for the fastest time on Mushroom Mountain in Mario Kart", ect. ect.

People enjoy public listed achievements/trophies as a way to say..."Hey, look what I have done". Does it work? Absolutely! Does everyone care? Not necessarily.