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http://company.gamerdna.com/blog/2008/09/12/new-markets-targeting-women-turn-based-strategy-and-gta-clones/

I can understand Hexic and Guitar hero but Bully?

Bully? BULLY is equally appealing to men and women, scoring ten percent of the population of both genders? 10.5% for women, 10.1 for men.

If you’re not familiar with this title, think Grand Theft Auto set in a high school. It’s a typically well done Rockstar sandbox game, where you can either do the story line or just run around creating mayhem (or doing good deeds, whatever you prefer). You make choices – will you be friends with the nerds or the greasers? – and your choices shape your future experiences.

Nifty, gender-free concept, sure. But it’s absolutely not aimed at women. You play as a maladjusted adolescent male, and one of the things you get points for is kissing girls.

And yet in terms of time played… women are edging out the men, just as they slightly edge out men in actual booting up the title. And both men and women score rather well (312 points on average for women, 339 for men).

Man. Imagine if Rockstar made one of these with a female protagonist and decided to knock off the whole “cap a hooker” score system. It could be the title that cracks the gender barrier into a million pieces.