BKK2 on 11 September 2008
Comments from NPD analyst, Anita Frazier, are below.
Overall
"August industry sales remain strong and realized a 9% gain over last August, although the month posted the first single-digit percentage growth in 27 months"
"Despite smaller growth this month, the industry is up 32% year-to-date and remains on target to achieve annual revenues in the range of $22 to $24 billion"
"Across hardware, software and accessories, products for the Wii platform contributed 28% of total industry dollar sales for the month of August"
Hardware
"The PSP and PS3 systems achieved the greatest percentage gain of all now-gen systems. The sales acceleration of these systems, combined with the recent Xbox 360 price cuts should fuel future growth of this category"
Software
"Madden NFL '09 was the top-selling game of the month, and launched with 2.3 million units out of retail doors in it's first month, besting last year's '08 title by 2%. Year after year, the industry can count on the Madden release to bring folks into stores during the relatively lazy days of late summer"
"Year-to-date, Grand Theft Auto IV remains the top-selling game at 4.8 million units sold in the U.S. through August"
"Wii Play continues its remarkable track record, achieving a 44% attach rate to new Wii hardware sales for the month. It has remained a top-10 game each month since it's February 2007 introduction"
Accessories
"Xobx Live point cards and gold membership cards represented three of the top-10 accessory items for the month which sheds a little light onto the popularity of this service to Xbox 360 fans"
Overall
"August industry sales remain strong and realized a 9% gain over last August, although the month posted the first single-digit percentage growth in 27 months"
"Despite smaller growth this month, the industry is up 32% year-to-date and remains on target to achieve annual revenues in the range of $22 to $24 billion"
"Across hardware, software and accessories, products for the Wii platform contributed 28% of total industry dollar sales for the month of August"
Hardware
"The PSP and PS3 systems achieved the greatest percentage gain of all now-gen systems. The sales acceleration of these systems, combined with the recent Xbox 360 price cuts should fuel future growth of this category"
Software
"Madden NFL '09 was the top-selling game of the month, and launched with 2.3 million units out of retail doors in it's first month, besting last year's '08 title by 2%. Year after year, the industry can count on the Madden release to bring folks into stores during the relatively lazy days of late summer"
"Year-to-date, Grand Theft Auto IV remains the top-selling game at 4.8 million units sold in the U.S. through August"
"Wii Play continues its remarkable track record, achieving a 44% attach rate to new Wii hardware sales for the month. It has remained a top-10 game each month since it's February 2007 introduction"
Accessories
"Xobx Live point cards and gold membership cards represented three of the top-10 accessory items for the month which sheds a little light onto the popularity of this service to Xbox 360 fans"
