Timmah! said:
It works the same for both sides. I swear, if I hear somebody say McSame one more freaking time... People on the left buy into stupid catch phrases, platitudes, and empty words just as badly as people on the right, it happens equally on both sides. I actually had a friend tell me he liked Bush because he's fiscally conservative. I LOL'd
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Catch phrases and slogans are effective because they are comforting and easy to remember. Really campaign managers are just good marketers and talented at brand positioning. Such "lowest common denominator" campaigning pays nice dividends at the polls, so that's never going to change.
@Ghost. The problem with your analogy is that Obama's website doesnt tell you the whole story. He doesnt tell you that people with 200k+ incomes are 99% of the time small business owners. He doesnt tell you what the consequences of raising taxes on the largest block of employers and job creators are. He doesnt tell you that large corporations pay taxes via their pricing structure. He doesnt tell you that raising taxes, or as he puts it "removing tax breaks", on corporations will result in higher prices for all consumers, especially poor and middle class. He doesn't paint a picture of what life would be like if consumer prices go up and unemployment goes up and payroll taxes increase and small businesses fold. SO McCain my be lying by saying Obama wants to raise your taxes, but Obama is omitting the terrible consequences his economic plan will wreak.
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