| Dodece said: I will ignore the lunatic fringe, and go right to the heart of the matter. The original poster is none to bright. The holiday is what moves hardware and software, and October is too far a lead in. November is the month to capture to keep images fresh in minds. Were Sony to do October with their depleted budget the summers campaigns will not help matters. Sony would have an epic failure on their hands. Sony may dedicate ten to fifteen percent of their fourth quarter advertising to launch week for Little Big Planet, but no more then that. In fact I expect Sony to push as much of their advertising as possible to the week before, and the week of Thanksgiving in the United States. With the Majority of their marketing in the United States. The market they need to catch up in especially since Microsoft will have that new price point front and center. That would be the more effective advertising. The advertising that would pay real dividends. Were Sony to just let Microsoft have November with no resistance chances are consumers might start to forget the PS3, and they would draw the conclusion that the 360 is the machine they want. After all look at all these new games coming out, and Sony isn't advertising anything. That is exactly what would happen. |
I think you miss the point... The games first week sales are very important as this is wot gives the idea of the Lifetime sales of the game and also the momentum to the sales... so a game to be successful must have a very good first week sales (although there are exceptions but just ignoring them as they are not applicable on the vast majority of the games).
The reason is that the buyer is more inclined and can be more easily convinced to buy the game when it is launch then say after 2 months... because that game will then be competing with loads of other games which have released during that time... So when the game is new, a slight marketing push can introduce the game to whole new lot of people.
Secondly if they get the momentum and strong initial sales on these exclusives then the word of mouth will be large also which will help Sony to keep the momentum going into their favor... it will also nullify XBOX price cut and will help Sony to keep XBOX incheck and under pressure..
If however MS gets the momentum going after the price cut and then in late november and in all December i don't see any good exclusive on PS3 then advertising two month old exclusives will hardly make a difference to the audience.. and it will be impossible for Sony to counter MS..
that is my opinion
