Sony Should spend all their marketing budget in October 2008

[Tigawoods]

Dodece said:
I will ignore the lunatic fringe, and go right to the heart of the matter. The original poster is none to bright. The holiday is what moves hardware and software, and October is too far a lead in. November is the month to capture to keep images fresh in minds. Were Sony to do October with their depleted budget the summers campaigns will not help matters. Sony would have an epic failure on their hands.

Sony may dedicate ten to fifteen percent of their fourth quarter advertising to launch week for Little Big Planet, but no more then that. In fact I expect Sony to push as much of their advertising as possible to the week before, and the week of Thanksgiving in the United States. With the Majority of their marketing in the United States. The market they need to catch up in especially since Microsoft will have that new price point front and center.

That would be the more effective advertising. The advertising that would pay real dividends. Were Sony to just let Microsoft have November with no resistance chances are consumers might start to forget the PS3, and they would draw the conclusion that the 360 is the machine they want. After all look at all these new games coming out, and Sony isn't advertising anything. That is exactly what would happen.

 

 Some good points especially regarding November advertising after Thanksgiving.