http://www.adweek.com/aw/content_display/special-reports/other-reports/e3ie53ddac733c873cc9fa51642ea27a11e?pn=1
Here you go, MS made it on the Digital Hot List, a rating for the best platform to advertise online. It is ranked on seven, just behind pages like google, youtube or facebook. Here is the explanation for Xbox Live by the digital hot list:
7. XBOX LIVE
A subscription-based Web platform that lets Xbox 360 players talk trash with friends across the globe during sessions of Halo 3 also lets marketers pin down 18-to-34-year old males in a gaming environment, but without interrupting the game. Swelling from 6million users to 12 million since the beginning of this year, it has landed sponsors including McDonald's and Doritos, the latter encouraging users to create a game around the brand. Nintendo Wii has grabbed headlines, but in marketers' battle for the living room, Xbox Live is the real game-changer selling downloads of premium programming while delivering a expanding roster of original, ad-supported content.
Doubles user base to 12 million since beginning of this year. Content partners include Paramount Pictures, NBC and TBS. Recent partnerships with Netflix and Warner Music Group to stream movies, music videos. LAST YEAR'S RANK: NEW TO LIST
Imagine not having GamePass on your console...
