This is a bit of a head scratcher.
Did some accountant at MS crunch the numbers and conclude that moneyhats are more cost-effective than direct development for pushing your platform?
"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event." — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.