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Impulsivity said:

   

 

    No PS3 is better talk, no debating the consoles or anything like that.  I am just seriously curious as to what any of you more in tune with the MS brand think this could possibly be for.  I mean its a little like the Mac vs PC commercials (in that its two guys talking ) but there's no clear message like in the mac/PC commercials (that message being Macs are cool, Dorks use PCs and vista doesn't work).  On the other hand if my computer did produce cake if I loaded MS software on it, I'd seriously consider the purchase (see the end of the commercial).

   Any thoughts as to the goal?

 

   Oh and this campaign cost 300 million to run...THREE HUNDRED MILLION!!! so there had to a be a point somewhere, thats more then 95% of companies make in an entire year of sales.

 

As you said, it's an ad campaign.  There are sure to be other commercials to follow this one, and maybe they will make more sense.  Let's just wait and see, shall we?