I compare M$/Apple competition to Coke/Pepsi.
Pepsi spends all of its commercial time downing Coke while Coke doesn't care and just makes some crazy CGI commercials.
Seinfeld in this commercial goes along with that whole 'it is about nothing' concept. I find the commercial intriguing.
That total includes their entire initiative to turn around public perception of M$. This includes putting M$ Gurus in Best Buys and Targets. It also covers all other advertisements.







