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This is very easy ,the X360 is selling almost the same as the original Xbox .And it wont improve its fortunes .Not even being cheaper .The Xbox 1 was reduced its price twice in Europe in 3 months and for most of its life was cheaper than the PS2 .THe Cube was eveb cheaper .So price does count in this ,but not so much .

Brand name plays an important role here .In Europe the PS3 will always sell more than the 360 .People dont like MS and Bill Gates ,dont like Windows (although they use it ) ,dont like how MS handled the Xbox 1 killing it suddendly ,dont like paying for internet gaming that every other plattform (PSP ,DS ,PS3 ,Wii ,PC ) gives you for free ,dont like the massive failure rate of the 360 .And thats it .Microsoft is only appearing to be fighting Sony because Sony have shot themselves in the foot with the PS3 price .But PS3 price will come down ,bundles will be launched ,games like ISS and MGS4 will appear and the PS3 will one day sell not some 30% more but massive 300% more .Thats coming ,and earlier than you think .This same week sales should show a BIG improvement of PS3 sales due to the Starter pack .Most of the PS3 forums have exploded with droves of people reporting having bought the Starter pack .

And in Japan the PS3 will slowly gain momentum and sales. .Maybe it wont beat the Wii in total numbers but it will be the console of the core gamers in 6 months and 1 year down the road.The perception there is different ,the PS3 isnt the console that has games that are already in other plattform ,the PS3 is the main core console and the 360 just the "other foreign and worse machine " .The PS3 will capitalize all the big games for itself once those are released ,even the multiplattform ones .Then it wont sell 6 times more than the 360 ,but 18 and 20 times more .

And in NA once the big games arrive for the PS3 and the price difference is slowly eroded then the PS3 will at least hold its own against the 360 .If ,and thats a if i remember it ,the PS3 can keep the pace with the 360 this christmas ,then the worlwide difference will reduce real fast .A PS3 price drop to 399 ,even if it is a 40 Gb machine or a "special offer " for Christmas will make the PS3 more than a match for the 360 even in its best scenario .360 should truly outdo the PS3 in NA to keep its global position ,but outsell it at least 2-1 and more probably 3 to 1 .And with the PS3 at 399 it woulndt be close to do that ,maybe in the best scenario for MS it could beat it by some 20-30% .


The 360 has some problems to be mainstream .First the brand name ,wich is really bad in most places except NA .Then the reliability issues .Then the game selection ,most people arent so mad about FPS as the north americans .Then the online ....Live can be great but it just wont win the average gamer .Core gamers are more than served with Nintendo and especially Sony offers ....paying a monthly fee for three gimmicky (although useful ) features wont win average gamers .X360 wont win the PS2 userbase ,like it or not .