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Way to many people seem to think that the 360 will clearly beat the PS3 in NA this holiday based entirely on the fact that it's recieving a price cut in September.

What these people seem not to realize is that this upcoming Christmas is going to be, by far, the largest HDTV/blu-ray EVER. It will be the first holiday season since blu-ray won the HD format war against HD-DVD and the rate of HDTV adoption has been steadily increasing for years. With the PS3 being among the cheapest blu-ray players on the market and the most future-proof of all players, the PS3's sales as a blu-ray player will likely more than compensate for the 360's lower price all on its own in November and December. That is, if the 360's sales boost even lasts that long.