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radioioRobert said:

"It's going to be huge", he told Pocket-lint. "We are heavily back-ordered at the moment."

Citing online rental sites like LoveFilm's adoption of Blu-ray titles, the move to offer cheaper players and a now clear path to adoption following the Blu-ray HD DVD battle, Griffith says the format will be a winner, although not for long.

Instead Samsung is putting its faith in its OLED technology. The new technology, which is "ready to rock", is being held back at the moment due to high manufacturing costs.

So blu-ray is doing great, but they are replacing it with OLED?  I assume it was just poorly worded, and they mean they will put more money into researching OLED than Blu-ray.  Also I don't think Samsung UK would be making these decisions.