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http://www.businessweek.com/technology/content/sep2008/tc2008093_970320.htm?chan=top+news_top+news+index+-+temp_news+%2B+analysis

This is what GameStop Senior Merchandising VP Bob McKenzie expects at least from gamestot stores

"GameStop's McKenzie expects Xbox 360 sales at his stores to jump anywhere from 1.5 times to three times current levels. That's because even the least expensive version of the console was priced too high for mass-market buyers. Microsoft wasn't able to hold onto first place in the video-game console business. But offering an entry-level price of $199 should be just enough to keep it in second."